Let’s face it, the UK has stiff competition when it comes to coastal hotspots. No, you probably won’t find Torquay gracing the pages of glossy travel guides or Blackpool on Lonely Planet’s list of must-see beaches.
But while destinations like Nice, Bora Bora, and Byron Bay dazzle with their golden sands and crystal-clear waters, the charm of the UK’s seaside towns lies in something far more appealing — character.
A little rough around the edges, weathered by time and tide, and refreshingly unpretentious, the UK’s coastal gems aren’t trying to compete with their international cousins. And that’s exactly why we love them.
These spots aren’t just holiday destinations — they’re investment goldmines in the making. With charming pebbly beaches, lively atmospheres, and a year-round appeal that draws visitors for weekend breaks, family holidays, and even business trips, they’re prime territory for Airbnb investors.
But don’t just take our word for it. We’ve analysed data from 169 coastal towns, using insights from the Office for National Statistics (ONS) and popular search trends from Ahrefs — a leading tool for search engine insights. Our insights aim to guide you toward the most profitable Airbnb locations in the UK.
Ready to explore the best coastal spots for Airbnb investment? Let’s dive in.
1. Blackpool
Rental yield: 6.98%
If you’re looking for a solid Airbnb investment, Blackpool should be at the top of your list. Affectionately known as the ‘Las Vegas of the North,’ it pulls in plenty of visitors, with hotel searches expected to hit around 18,512 per month in 2025. That’s a strong sign that demand for properties here isn’t slowing down anytime soon.
Blackpool is undergoing a major facelift, with £900 million poured into three big projects. The Blackpool Central development stands out, which will turn a huge part of the town into a world-class leisure and entertainment hub. All these changes are expected to bump up property values, improve infrastructure, and open up even more business opportunities.
With its famous attractions, a bustling tourism scene, and all these exciting updates, Blackpool is shaping into a fantastic spot for Airbnb investors looking for solid returns.
2. Llandudno
Rental yield: 6.1%
Second on our list is Llandudno — an excellent choice for Airbnb investors, offering a winning combination of timeless charm, high demand, and growth potential. Known as the “Queen of the Welsh Resorts,” this picturesque town on the north coast of Wales continues to attract a steady stream of visitors, making it an ideal spot for short-term rental investments.
The town’s location is a big draw — nestled between the stunning landscapes of Snowdonia National Park and the beautiful North Wales coastline, Llandudno is a gateway to some of the region’s most scenic and sought-after spots. Its close proximity to major cities like Manchester and Liverpool, paired with excellent transport links, makes it easily accessible for both weekenders and holidaymakers from across the UK, as well as international tourists. This accessibility means there’s a constant flow of potential guests looking for places to stay, boosting demand for short-term rentals.
But it’s not just about location — Llandudno’s rich history, elegant Victorian architecture, and classic seaside atmosphere add to its appeal, making it a popular destination for tourists of all ages. The town’s status as a well-loved holiday resort ensures year-round demand, from summer beachgoers to winter holiday seekers.
The predicted monthly search demand for hotels in Llandudno is expected to reach 8,884 in 2025, a strong indicator that visitors continue to flock to the area. This sustained interest and the town’s increasing popularity make it a smart choice for Airbnb investors.
3. Whitby
Rental yield: 3.6%
Perched along the dramatic cliffs of the Yorkshire coast, Whitby is a coastal gem that blends history, charm, and natural beauty, making it an ideal location for Airbnb investment. Known for its stunning Whitby Abbey, cobbled streets, and breathtaking sea views, this picturesque town offers a unique experience for visitors looking to escape the ordinary.
Beyond its iconic landmarks, Whitby has a lively calendar of events, ranging from traditional festivals to quirky fairs, ensuring there’s always something happening to attract year-round visitors. Whether it’s the rugged landscapes or the town’s rich heritage, Whitby continues to draw travellers eager to explore its charms.
What makes Whitby even more appealing to investors is that it’s currently undergoing several revitalisation projects designed to enhance its infrastructure and overall visitor experience. These improvements are expected to boost the town’s appeal and make it a more attractive destination, increasing demand for short-term rentals.
With a forecasted monthly search demand of 8,129 for Whitby hotels in 2025, the town is poised to capture significant attention. This growing demand makes Whitby an excellent place for Airbnb investment, particularly in properties such as charming seaside cottages, traditional Victorian townhouses, or modern apartments with sea views. These properties align perfectly with the town’s historic yet contemporary vibe and offer excellent potential for high occupancy rates.
4. Bournemouth
Rental yield: 5.68%
Close behind Whitby, Bournemouth is another standout seaside town that offers great potential for Airbnb investment. This iconic coastal destination attracts a steady stream of visitors, especially in the summer months, with monthly hotel searches expected to reach 8,040 by 2025. Thanks to its seven-mile stretch of award-winning beaches and diverse attractions, the demand for accommodation remains consistently high.
The town is a charming blend of Victorian and Edwardian architecture mixed with modern developments. Highlights include the historic Bournemouth Pavilion and the sleek, contemporary Bournemouth International Centre, offering a unique appeal for both history lovers and those seeking a more modern experience.
Bournemouth’s tourism scene, combined with its wide range of accommodation options — from beachfront apartments to charming townhouses — creates a promising opportunity for potential Airbnb investors. Whether you’re looking to invest in properties near the beach or in the heart of the town, Bournemouth’s consistent popularity and variety of properties make it a top choice for securing strong returns.
5. Scarborough
Rental yield: 3.4%
Scarborough, once a quiet seaside retreat, has evolved into a lively coastal destination, attracting visitors from all over. With its beautiful beaches like South Bay and North Bay, historic spots such as Scarborough Castle, and picturesque areas like Peasholm Park, the town has become a hotspot for those looking for both relaxation and adventure by the sea.
This surge in visitors has fueled the local economy, especially in the hospitality sector, with high hotel occupancy rates throughout the year. The combination of Scarborough’s charm and its growing popularity has made it an increasingly appealing spot for tourists. It’s clear that the demand for accommodation is rising, and this presents a great opportunity for anyone looking to invest in the town.
Alesco’s projections show that monthly hotel search demand in Scarborough is expected to reach 6,045 by 2025. This suggests that more people are planning to visit, and that means more opportunities for investors.
Scarborough is no longer just a peaceful getaway; it’s becoming a vibrant destination for those seeking a mix of history, culture, and coastal fun. Whether you’re considering an Airbnb property in the heart of the town near attractions like The Rotunda Museum or by the sea near Scarborough Spa, the potential for solid returns is undeniable.
6. Weymouth
Rental yield: 7.5%
Weymouth, located along the stunning Jurassic Coast, presents a prime opportunity for Airbnb investment. As a UNESCO World Heritage site, the area is known for its dramatic cliffs, fossil-rich beaches, and breathtaking coastal views, making it a highly desirable destination for nature lovers and tourists alike. The town’s unique charm and seaside atmosphere make it a popular spot for both short getaways and longer stays.
Weymouth’s appeal is further enhanced by a range of events that attract thousands of visitors every year. Major events such as the Weymouth Carnival, Seafood Festival, and the Ironman 70.3 triathlon series draw large crowds, many of whom need accommodation. With these events growing in popularity, the demand for places to stay in the town continues to rise. Search demand for holiday accommodation is projected to reach 4,168 a month by 2025, indicating a strong and sustained interest in the area.
Weymouth is also set to benefit from a significant boost thanks to a £195 million grant from the government’s Levelling Up Fund. This funding will support the revitalisation of the town centre and waterfront, creating vibrant, engaging spaces that will attract even more tourists.
For investors looking to capitalise on Weymouth’s growing popularity, the time is right to explore the potential of short-term rental properties. Whether investing in a coastal property with panoramic sea views or a town-centre retreat near key attractions, Weymouth offers great potential for generating reliable income.
7. Eastbourne
Rental yield: 4.3%
Eastbourne, located on the South Coast of England, ranks seventh on our list of top Airbnb investment locations. Known for its beautiful pebble beach, sweeping seafront, and iconic Eastbourne Pier, the town offers a classic British seaside experience that appeals to a wide range of visitors. It’s also just over an hour away from London by direct train, making it an easily accessible getaway for city dwellers looking for a break by the sea.
Often referred to as the “sunniest place in the UK”, Eastbourne boasts a rich cultural scene that adds to its allure. The Towner Art Gallery is home to a renowned collection of modern art, while Eastbourne Theatres offer a diverse range of performances, from drama to musicals. Recent events like the Turner Prize exhibition and Eastbourne Alive have attracted around 200,000 visitors, contributing a significant £16.1 million to the local economy and underscoring the town’s growing appeal.
Beyond its cultural and scenic attractions, Eastbourne is undergoing a dynamic transformation. A substantial £19.8 million government investment is revitalising the town, with improvements to public spaces, transport, and infrastructure. As a result of this growing interest, short-term rental properties in Eastbourne currently have a search interest of 2,969 each month, signalling strong demand. For Airbnb investors, this creates a compelling opportunity to capitalise on the town’s rising popularity and its ongoing revitalisation.
8. Newquay
Rental yield: 5%
Newquay, tucked away along Cornwall’s stunning north coast, is a fantastic spot for Airbnb investors looking to tap into a growing market. With its beautiful, sun-soaked beaches like Fistral Beach and Towan Beach, Newquay draws visitors from all over, especially surfers and beach lovers who come for the incredible waves and breathtaking views. It’s often compared to Australian beaches, making it a must-visit destination for those craving a beachside escape.
But Newquay isn’t just about the beaches. The town has a relaxed, welcoming vibe with charming shops, cosy cafes, and local pubs where visitors can enjoy fresh seafood and Cornish specialities. For families, Newquay Zoo and the Blue Reef Aquarium are big hits, making it a place that caters to all kinds of tourists — from couples looking for a romantic getaway to families on a fun, action-packed trip.
With hotel search demand projected to hit 2,842 each month by 2025, Newquay is a growing destination with strong potential for Airbnb investors. The demand for accommodation is on the rise, making it an ideal time to invest. Whether you’re thinking about a stylish boutique retreat, a surfer’s haven, or a family-friendly spot near the beach, the stunning coastal scenery and bustling atmosphere give you plenty of options to attract guests and see solid returns.
9. Torquay
Rental yield: 5.7%
Torquay, often referred to as the jewel of the English Riviera, is a picture-perfect destination known for its stunning coastal views, charming beaches, and beautiful gardens. Whether you’re strolling along the seafront or relaxing in one of its many lush parks, Torquay offers a serene escape with plenty of natural beauty to enjoy.
But there’s more to Torquay than just its picturesque landscape. The town is a fantastic place for Airbnb investors, offering a variety of reasons why visitors flock to the area. From exploring the Agatha Christie Mile (a must for fans of the famous author) to enjoying water sports, hiking through Dartmoor National Park, or simply soaking in the vibrant local culture, Torquay attracts a wide range of tourists. With 2,809 hotel searches each month, it’s clear that demand for accommodation is strong and shows no sign of slowing down.
Investing in Torquay means tapping into a steady stream of visitors looking for a place to stay while they explore all the town has to offer. The local government has also been working on making the town even more attractive to tourists, which bodes well for future growth. With a mix of breathtaking scenery, a variety of attractions, and increasing visitor numbers, Torquay is shaping up to be a great place for Airbnb investment.
10. Lymington
Rental yield: 7.4%
Last but not least, we have Lymington, a charming town in the New Forest that punches well above its weight. Featured on both our forecasted popularity and rising stars lists, Lymington is projected to maintain strong interest — with an expected 2,683 hotel searches each month in 2025 — and is also seeing an impressive growth rate of 27.76%.
Known for its stunning waterfront and elegant Georgian architecture, Lymington offers a distinctive, quaint charm. The town’s marina is a key draw for boating enthusiasts, and the surrounding New Forest provides a picturesque backdrop, making it an excellent spot for outdoor activities and nature lovers.
Lymington’s appeal as an investment opportunity is further enhanced by its status as a “Smaller Other Coastal Town” with “Lower Deprivation Working” status. This means it enjoys a more affluent and stable economic climate compared to other coastal destinations like Blackpool, making it ideal for attracting an upscale or niche market.
In short, Lymington presents a compelling opportunity for Airbnb investors. With its rising popularity, beautiful setting, and more affluent demographic, it’s well-positioned for long-term growth and offers strong potential for generating reliable returns. Whether targeting families, nature lovers, or higher-end guests, Lymington is a town that offers significant promise for investors.
Maximise your Airbnb Investment Potential with Alesco
So there you have it — the UK’s coastal towns aren’t just beautiful places to visit, they’re also some of the most profitable Airbnb locations in the UK. Whether it’s the lively energy of Blackpool or the peaceful charm of Lymington, these towns are becoming increasingly popular with tourists, which means more demand for short-term rentals and more chances for solid returns. These emerging destinations prove that Airbnb can be profitable, with strong investor returns.
The good news? You don’t have to do it alone. With our help at Alesco, you can navigate these exciting investment opportunities with confidence. We’ve been in the property game for over 25 years, so we know how to guide you toward the best choices for your investment goals.
If you’re ready to dive in and make the most of the growing demand for Airbnb properties, get in touch with us today.
Written by: David Jacobs
I specialise in working with high net worth investors across the globe that are looking to create and expand their existing property portfolio in the UK. I have close relationships with all my clients who trust the expertise and knowledge I have within the property industry. I also liaise with banks, receivers and some of the largest developers in the UK in order to source high yielding properties for my clients and to help ensure their long-term financial security.
